Anderson Auctions Inc.

385 Harbor Blvd.
Suite #102
Destin, FL 32541

Phone: 850.654.5300
Toll Free: 877.654.5300

Sold@AndersonRealtyUSA.com

Anderson Alliance Partners

For all your Real Estate Appraisal
needs contact:

Phone: 850-654-5000

WHAT IS A REAL ESTATE AUCTION?:

A real estate auction is an innovative and effective method of selling real estate. It is an intense, accelerated real estate marketing process that involves the public sale of any property -- most certainly including those that are nondistressed -- through open cry, competitive bidding.

BENEFITS TO THE SELLER:

• The Buyers come prepared to buy
• The Seller pays No Commission
• The Auction process allows you to liquidate your real estate
• Seller will set the Terms & Conditions of the Sale properties and eliminates long-term carrying costs, including taxes & maintenance
• The Auction process lets the seller know that the property will be sold at true market value
• Anderson Auctions will expose your property to thousands of pre-qualified prospects
• Auctions Accelerate the sale of your property
• Creates competition among potential buyers – An Auction price of a property can exceed the price of a negotiated sale price of a property
• All potential buyers are pre-qualified upon registering to bid at the Auction
• The seller knows exactly when the property will sell
• Eliminates numerous and unscheduled showings
• Takes the seller out of the negotiation process
• Ensures an aggressive marketing program that increases interest and visibility

BENEFITS TO THE BUYER:

• Smart investments are made as properties are usually purchased at fair market value through competitive bidding
• The buyer knows the seller is committed to sell
• In multi-property auctions the buyer sees many offerings in the same place at the same time
• Buyer determines the purchase price
• Auctions eliminate long negotiation periods
• Auctions reduce time to purchase property
• Purchasing and closing dates are known
• Buyers know they are competing fairly and on the same terms as all other buyers
• Buyers receive comprehensive information on property via the property information package.

AUCTION BASICS:

"Sale"

There's something about that word that gets people's attention. You can almost see the raised eyebrows and the dollar signs in their eyes. It means they have an opportunity to buy quality products at fair and reasonable prices. It makes them anxious and excited.

What about when you hear the word "auction" – what do you think of?  Does it conjure up the same images for you? Do you think "opportunity?" Do you think "rare and unusual items?"

Well, we are here to tell you that an auction is all of the above and more. In fact, an auction is not only the best and most exciting kind of "sale" it is also the most advantageous type of sale for both buyers and sellers. And through the years, it has become the sale of "choice" by many, many people throughout the country.

Auction Myths
How many of you have been to an auction? Well, for those of you who haven't, we want to dispel a couple of myths. Auctions are a CHOICE for today's buyers and sellers. They are not a "last option." Many people think that auctions are only held when someone has died or has had their property, such as their home or car, repossessed. The reasons for auctions are as varied as the materials and possessions sold there.

Another myth is that you have to be an "experienced" auction goer to buy and sell. Everyone is welcome and the staff are great about helping first timers to understand how auctions work, how to make a bid, etc. Understanding the chant is what some people find the most intimidating. Here's a tip: listen carefully to the caller for a while and get used to his chant method.

Auction Method of Marketing
We refer to our method of selling as "The Auction Method of Marketing."This means much more than just making a sale. It means orchestrating a business transaction and entering into a commitment to meet the needs of both our client and our buyers. We take responsibility for the entire auction. We dedicate many long hours to prepare for and orchestrate the sale so that when that auction gavel falls, the outcome is positive for both the buyer and seller. Some of our responsibilities include:

• Rendering appraisals on merchandise.
  We get to know your property. We use our expertise to look at all the items up for bid and assess their value.
• Advertising the sale.
  It is part of our responsibility to ensure that people know about the auction, so we work hard to reach as many of them as possible through ads in the newspaper, fliers and posters and web site postings.
• Keeping a financial record of items sold.
  We keep a log of items sold and their sale prices.
• Cleaning up the site after the sale.
  When the sale is over, we help tidy up the auction location, picking up bidder numbers, debris and other items. We want to leave it as we found it before the sale.

Background on Auction Industry
I want to give a little background on the auction industry. It has a vast history that some say dates as far back at 500 B.C.

• The term "auction" is derived from the Latin word "auctus," which means "increasing or gradual increase." Today the word as we have come to know it means a public sale of property to the highest bidder.
• Rome is said to have been the first country to license auctioneers.
• American auctions date back to the Pilgrims' arrival on America's Eastern Shores in the 1600s.
• George Washington liked to attend auctions and is said to have selected all of the furnishings for Mt. Vernon through auctions.